Since launching in 2017, La Bouche Rouge continues to define a new standard in pure, sustainable beauty and asserts its position as French Clean Beauty Pioneer. Starting with the lipstick as its icon, the Paris-based makeup Maison has set out to unite French traditional craftmanship, and eco-responsibility. Concerned that the cosmetics industry is the third largest environmental polluter, and that 83% of the Earth’s water is filled with plastic, La Bouche Rouge has decided to avoid the use of plastic from the product itself, to the formula and production processes.