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Why are we concerned with waste & chemicals?

The processes involved in creating fashion and beauty products often cause huge volumes of waste and involve the use of harmful chemicals, not to mention packaging and post-purchase refuse. 

The challenge

As much as 25% of all materials shipped in the global fashion supply chain go to waste. Even before clothes are shipped from factories around the world, there is a lot of material – such as yarn, string or faulty fabrics – that never makes it into the end product. 

The goal

Eliminating harmful chemicals from fashion and beauty supply chains, and reducing or carefully managing the waste created during production, is a key part of the journey to responsibility. 

We want to encourage our brand partners, and the industry at large, to adopt solutions that lessen the waste byproducts of the fashion and beauty industry, such as recycling scraps of fabric to create new materials. 

Toward’s Approach

Toward is committed to supporting our brands in their efforts to reuse, upcycle and recycle materials, products and packaging.

Toward Brand Partners Commit To:


Eradicate waste at source by reducing unnecessary packaging, with a declared deadline of 2025.


Minimize their refuse byproducts by partnering with applicable initiatives that accelerate the development of industrial recycling infrastructure 


Operate schemes designed to extend the life of garments and beauty products to maximise their usability and reduce post-purchase wastage.

Symbols to Search By

Organic Materials

Made from materials raised or grown in compliance with organic agricultural standards – no pesticides, herbicides or other non-naturally occurring chemicals – set by Global Organic Textiles Standard (GOTS) and country-specific certifications. 

Recycled Materials

Made from post-consumer waste, designed to be broken down after use, in line with Global Recycle Standards and country-specific certifications.

Responsible Materials

Made from materials that cause no chemically-induced harm to ecosystems and people along the supply chain, in line with standards set by the Oeko-Tex Association, The bluesign programme and ZDHC.

Low Waste

Little or no textile or ingredient waste created in the production process and post-purchase waste reduction advice given. 

Environmentally Friendly Dye

All dyes are non-toxic and free from harmful chemicals. The dying process itself is water-efficient and treats waste effluents. 

100% Natural Materials

100% of the materials used come from responsibly sourced plant or animal fibers. 

Upcycled Ingredients

Uses waste or by-products from the food industry to create new ingredients.

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