Responsibility
Responsibility
House of Sunny
Transparency
House of Sunny seeks aligned partnerships, and currently works with 6 suppliers who share its vision of sustainability, accountability and transparency. These factories are based in Turkey, India and China, and can provide BSCI, SMETA and SEDEX certificates every year. The brand conducts audits of all suppliers to ensure there’s no unfair or unsafe labor that goes into making its products. House of Sunny requires that suppliers meet its standards for social responsibility, safe working environment, fair wages and no harmful manufacturing methods. ​In terms of disclosure of the material composition of products, House of Sunny provides a list of materials in use across all product pages.
Emissions
House of Sunny uses recycled fabrics where possible, including recycled cotton and polyester. The brand gives priority to low impact logistics (choosing slower but less impactful means of transportation such as sea freight over air freight). House of Sunny produces small runs of each collection, only purchasing the minimum. The brand also uses 100% biodegradable, plastic-free packaging that is made from 100% compostable bio-based films, as well as recycled materials for paper labels and for logo and care labels, and organic cotton for all swing tags and price stickers.
Water Management
House of Sunny is proactively working to reduce its water footprint and is currently working to reduce water waste by using e-flow technology for all of its denim designs, which uses 50% less water and 65% less chemicals in its manufacturing process - powered by innovative dyeing and washing methods. With this method, House of Sunny only uses 800 LT of water per 100 garments whereas traditional methods use 8.000 LT. per 100 garments. Conventionally water is used as the carrier and at the end of every cycle that water - still brimming with chemical products, goes to waste. E-flow technology can accomplish a considerable number of finishing effects with the highest quality, a minimal amount of water and zero discharge.
Materials
House of Sunny gives preference to materials that create the lowest environmental impact possible while maintaining the highest quality standards across all its product lines (using recycled alternatives as much as possible). In addition, all of House of Sunny’s fabric suppliers are subject to strict requirements on the use of chemical substances.
Workers’ Rights
House of Sunny currently works with 6 suppliers in Turkey, India and China. All production partners operate their facilities responsibly, in alignment with the brand’s social responsibility priorities and ethos. All of House of Sunny’s suppliers are SMETA certified, SEDEX members and work in alignment with BSCI guidelines. In practice, this means House of Sunny’s workers are protected because BSCI provides a social auditing methodology and reporting system that helps House of Sunny gradually improve working conditions in its supply chain, and SMETA is a social auditing methodology that enables House of Sunny to assess its suppliers and their production sites to understand working conditions in their supply chain. SEDEX is an ethical trade organization, working with businesses like House of Sunny to improve working conditions in global supply chains.
Waste and Chemicals
All of House of Sunny’s garments are produced safely as it pertains to the use of hazardous chemicals. The brand is on a mission to operate a 100% zero waste supply chain. To that end, the brand recycles or donates its textile scraps and samples whenever possible. House of Sunny also uses repeat prints, avoiding placement prints when possible. A placement print is engineered to the garments shape, which creates a lot of fabric wastage. By using repeat prints each garment is unique as the placement is always different. The brand also uses recycled materials. All of House of Sunny’s garment bags are 100% biodegradable. These are plastic-free and made from 100% compostable bio-based films. That means it’ll disintegrate completely, leaving no toxic chemicals behind, just like organic waste. In addition, two styles from VOL.15 - Spring/Summer 20 collection are made from recycled polyester meaning the full garment and packaging are made from 100% recycled fabrics.
Animal Welfare
House of Sunny is committed to upholding the rights of animals throughout its supply chain. Therefore, all of House of Sunny’s products are vegan - the brand does not use leather, down, feathers, exotic skins, mohair, mulesing, wool or angora.
Biodiversity and Forestry
We are still exploring how we can work with House of Sunny to advance our shared goal of protecting endangered species and forests.
Ethos
The team at House of Sunny is proactive at promoting Slow Fashion as a means of responsible consumption amongst shoppers. The brand has a strong focus on educating shoppers on the environmental impacts of fast fashion and the importance of prioritizing better materials, better production methods and care practices that help garments last longer. House of Sunny works in collaboration with resell and rental partners to help shoppers extend the life cycle of products. Other initiatives include encouraging pre-orders to manage over-production and promote controlled growth.
Symbols to spot
Vegan
Contains no animal-derived fabrics such as animal leather, wool, silk and fur.
Low Waste
Little or no textile waste created in the production process and post-purchase waste reduction advice given.
