Responsibility

Transparency

As a B Corp-certified company, Captain Blankenship’s approach to transparency is comprehensive. Products are traceable through each production stage, and are manufactured in responsibly-operated US facilities which undergo regular third-party audits to ensure environmental compliance, fair and safe working conditions for workers. In terms of disclosure of ingredients, the brand provides a thorough account of every ingredient using official ingredient terminology across all product pages as well as a full ingredients glossary page, which includes Environmental Working Group (EWG) scores for each ingredient.

Emissions

Captain Blankenship operates in alignment with the goals of the Paris Agreement and is proactively working to reduce its carbon footprint across sourcing and manufacturing by working with responsibly operated farms and co-ops to source its ingredients and manufacturing its products at facilities that are actively trying to lower their emissions. As for packaging, Captain Blankenship currently uses 100% ocean-bound post-consumer plastic for bottles, recyclable glass, and vegetable-based inks for printed boxes. Other initiatives that support the brand’s goal to lower its carbon emissions include having its fulfillment center and manufacturers in the same town, which removes the need to ship products long distances, operating in facilities that are 100% powered by wind, and working with a freight carrier that reduces emissions by batching shipment. Lastly, as part of its commitment to the protection, preservation and conservation of natural resources, Captain Blankenship works with 1% for the Planet to facilitate partnerships with other like-minded organizations that are working to protect our ecosystems.

Water Management

As part of Captain Blankenship’s commitment to the water conservation cause, the brand donates a portion of sales to the Hudson River Watershed Alliance, which works to protect the Hudson river, streams, lakes, and reservoirs.

Materials

Captain Blankenship formulates its products with organic and domestically grown ingredients whenever possible. All ingredients in use are responsibly sourced, organic and naturally derived, and have been chosen on the basis of the lowest environmental impact possible. Captain Blankenship never uses synthetic preservatives, parabens, sulfates or fragrance, and takes an educational approach to providing scientifically backed information on all ingredients to shoppers.

Workers’ Rights

Captain Blankenship sources its ingredients from responsibly-operated farms and co-ops in the US and other countries. The brand manufactures all of its products in the US, which ensures the rights of workers are protected by US legislation. Captain Blankenship is proactively promoting initiatives to drive diversity and equal opportunity for workers along its supply chain and is committed to upholding the rights of suppliers and workers.

Waste and Chemicals

Captain Blankenship’s products are safely produced without the use of harmful ingredients and techniques. In addition, the brand manufactures all products in a facility that is proactively trying to reduce waste and waste from packaging is kept to a minimum. The brand is proactive at promoting a low waste approach to hair care amongst shoppers through its multipurpose products.

Animal Welfare

Captain Blankenship does not perform animal testing for its finished products, nor are any of its raw ingredients tested on animals. Captain Blankenship is approved by Leaping Bunny, which requires a full audit, from raw materials to product development, to prevent the testing or commission of tests on animals throughout the entire supply chain. In addition, all of Captain Blankenship’s products are vegan except for the Lime and Vetiver deodorant which contains responsibly-sourced beeswax.

Biodiversity and Forestry

Captain Blankenship’s sourcing and manufacturing practices are respectful of biodiversity and forestry, and is committed to the protection of endangered species and forests, as per their alignment with the B corp community.

Ethos

The brand demonstrates a proactive approach to promoting responsible consumption amongst shoppers, driven by the notion that increased awareness is required for positive change to happen. Captain Blankenship embraces ethical marketing and transparency on its social media platforms, including their website, where all product and manufacturing information can be readily found.

Symbols to spot

Cruelty Free

Neither the finished product nor its ingredients are tested on animals, and adhere to standards for basic animal welfare set by the World Society for the Protection of Animals (WSPA). All Toward Beauty products are cruelty free.

Locally Produced

Product is manufactured within 200 miles of headquarters or distribution center, lowering supplier emissions, creating local jobs and ensuring working conditions and wages are fair.