Collection: The New Denim Shapes

Finding the perfect pair of jeans is a fine art. You want them to look incredible, obviously, be super comfortable and versatile enough to wear on repeat. Here’s how to locate your perfect match. 

If you’re in the market for a new pair right now then the obvious choice is a pair of straight-leg jeans in a vintage, gently faded wash of light blue or black. The go-to for editors and influencers alike, this shape is a hard-working, wear forever classic, made for pairing with a t-shirt/blazer/ankle boot combo or low-fi sneakers and a sweater, but just the blank canvas you need if you want to mix more unexpected and experimental pieces into your look. 

High-waisted, tapered jeans combine a strong silhouette with a relaxed spirit, making them the perfect choice when you want an easy fit but an elevated look – wear them with low-heeled sandals for the full effect. Or, if you’re confident that you can keep them box-fresh all day, reach for a pristine white pair. When it’s warm, wear with blouses and sandals then, as temperature dips, pair with black faux leather, chunky wool and tweed. 

Looking for something with a little more polish for the office or an evening out? This season’s hybrid jeans are the answer. Crisply tailored and a neatly spliced blend of denim and leather, they’re directional enough to feel of-the-moment but with serious forever-appeal. Keep the styling minimal – use them as the statement piece in your look and pair with your favourite wardrobe staples.